A great old school Mad Men adman died last week.He was 93. Julian Koenig gave us the VW advertising of the sixties, the name Earth Day and a whole lot more. Koenig was not without a degree of homespun, though tongue in cheek, humility about his profession’s place in the world, as can be observed in this quote:- “Advertising is built on puffery — on, at heart, deception,” he said. “And I don’t think anybody can go proudly into the next world with a career built on deception — no matter how well they do it.”
19th century social history non-fiction books